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Value propositions are the benefits a customer can expect from a product or service.

In youth soccer, a clubs value proposition is the promise that by registering (for club X), clearly defined benefits will be enjoyed. 

What is...

The manner in which youth soccer clubs interact with their customers can be classified into two categories. 

1. Dishonest: Clubs that manipulate parents ignorance and  desire to provide opportunity for their kids at all costs.

2. Honest: Clubs tha...

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